2023-2031 Report on Global Brand Licensing Market by Player, Region, Type, Application and Sales Channel

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Global Brand Licensing Market Overview 2023

The global brand licensing market is projected to reach USD 433,893.2 million by 2030, at a CAGR of 4.34% during 2023-2030. The market is driven by the increasing demand for branded products and services, the growing popularity of e-commerce, and the expanding reach of social media.

Brand Licensing Market Drivers & Trends

Increasing demand for branded products and services

Growing popularity of e-commerce

Expanding reach of social media

Rising disposable incomes

Changing consumer preferences

Growing awareness of intellectual property rights

Brand Licensing Market Restraining Factors

High cost of licensing

Complex legal and regulatory environment

Lack of awareness about brand licensing opportunities

Key Companies in Brand Licensing Market

The Walt Disney Company

Warner Bros. Discovery

Sony Pictures Entertainment

Comcast Corporation

ViacomCBS

Mattel, Inc.

Hasbro, Inc.

Nike, Inc.

Adidas AG

The LEGO Group

Brand Licensing Market Competitive Landscape

The global brand licensing market is highly competitive. The key players are constantly innovating and expanding their product offerings in order to stay ahead of the competition.

Brand Licensing Market Segmentation

The global brand licensing market is segmented by type, application, and geography.

Brand Licensing Market By Type

: Consumer products, Retail, Media and entertainment, Healthcare, Automotive, Others

Brand Licensing Market By Application

: Apparel, Footwear, Accessories, Toys and games, Home and personal care, Food and beverages, Others

Brand Licensing Market By Geography

: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Brand Licensing Region Insight in US, Europe, Asia Pacific

The North American region is the largest market for brand licensing, followed by Europe and Asia Pacific. The US is the largest market in North America, followed by Canada and Mexico. The UK is the largest market in Europe, followed by Germany and France. China is the largest market in Asia Pacific, followed by Japan and South Korea.

The Regulatory Environment for Brand Licensing Market in US

The US government regulates the brand licensing market through a number of laws and regulations. These laws and regulations aim to protect consumers and intellectual property rights.

Investment opportunities in the Brand Licensing market

The global brand licensing market offers attractive investment opportunities for businesses of all sizes. The market is expected to grow at a steady pace in the coming years, driven by the factors mentioned above.

Table of Contents
Chapter 1 Brand Licensing Market Overview
    1.1 Brand Licensing Definition
    1.2 Global Brand Licensing Market Size Status and Outlook (2017-2031)
    1.3 Global Brand Licensing Market Size Comparison by Region (2017-2031)
    1.4 Global Brand Licensing Market Size Comparison by Type (2017-2031)
    1.5 Global Brand Licensing Market Size Comparison by Application (2017-2031)
    1.6 Global Brand Licensing Market Size Comparison by Sales Channel (2017-2031)
    1.7 Brand Licensing Market Dynamics
        1.7.1 Market Drivers/Opportunities
        1.7.2 Market Challenges/Risks
        1.7.3 Market News (Mergers/Acquisitions/Expansion)
        1.7.4 COVID-19 Impacts
        1.7.5 Russia-Ukraine War Impacts
Chapter 2 Brand Licensing Market Segment Analysis by Player
    2.1 Global Brand Licensing Sales and Market Share by Player (2020-2022)
    2.2 Global Brand Licensing Revenue and Market Share by Player (2020-2022)
    2.3 Global Brand Licensing Average Price by Player (2020-2022)
    2.4 Players Competition Situation & Trends
    2.5 Conclusion of Segment by Player
Chapter 3 Brand Licensing Market Segment Analysis by Type
    3.1 Global Brand Licensing Market by Type
        3.1.1 Apparels
        3.1.2 Toys
        3.1.3 Accessories
        3.1.4 Home Decoration
        3.1.5 Software/Video Games
    3.2 Global Brand Licensing Sales and Market Share by Type (2017-2022)
    3.3 Global Brand Licensing Revenue and Market Share by Type (2017-2022)
    3.4 Global Brand Licensing Average Price by Type (2017-2022)
    3.5 Leading Players of Brand Licensing by Type in 2022
    3.6 Conclusion of Segment by Type
Chapter 4 Brand Licensing Market Segment Analysis by Application
    4.1 Global Brand Licensing Market by Application
        4.1.1 Entertainment
        4.1.2 Corporate Trademarks/Brand
        4.1.3 Fashion
        4.1.4 Sports
        4.1.5 Others
    4.2 Global Brand Licensing Revenue and Market Share by Application (2017-2022)
    4.3 Leading Consumers of Brand Licensing by Application in 2022
    4.4 Conclusion of Segment by Application
Chapter 5 Brand Licensing Market Segment Analysis by Sales Channel
    5.1 Global Brand Licensing Market by Sales Channel
        5.1.1 Direct Channel
        5.1.2 Distribution Channel
    5.2 Global Brand Licensing Revenue and Market Share by Sales Channel (2017-2022)
    5.3 Leading Distributors/Dealers of Brand Licensing by Sales Channel in 2022
    5.4 Conclusion of Segment by Sales Channel
Chapter 6 Brand Licensing Market Segment Analysis by Region
    6.1 Global Brand Licensing Market Size and CAGR by Region (2017-2031)
    6.2 Global Brand Licensing Sales and Market Share by Region (2017-2022)
    6.3 Global Brand Licensing Revenue and Market Share by Region (2017-2022)
    6.4 North America
        6.4.1 North America Market by Country
        6.4.2 North America Brand Licensing Market Share by Type
        6.4.3 North America Brand Licensing Market Share by Application
        6.4.4 United States
        6.4.5 Canada
        6.4.6 Mexico
    6.5 Europe
        6.5.1 Europe Market by Country
        6.5.2 Europe Brand Licensing Market Share by Type
        6.5.3 Europe Brand Licensing Market Share by Application
        6.5.4 Germany
        6.5.5 UK
        6.5.6 France
        6.5.7 Italy
        6.5.8 Russia
        6.5.9 Spain
    6.6 Asia-Pacific
        6.6.1 Asia-Pacific Market by Country
        6.6.2 Asia-Pacific Brand Licensing Market Share by Type
        6.6.3 Asia-Pacific Brand Licensing Market Share by Application
        6.6.4 China
        6.6.5 Japan
        6.6.6 Korea
        6.6.7 India
        6.6.8 Southeast Asia
        6.6.9 Australia
    6.7 South America
        6.7.1 South America Market by Country
        6.7.2 South America Brand Licensing Market Share by Type
        6.7.3 South America Brand Licensing Market Share by Application
        6.7.4 Brazil
        6.7.5 Argentina
        6.7.6 Colombia
    6.8 Middle East & Africa
        6.8.1 Middle East & Africa Market by Country
        6.8.2 Middle East & Africa Brand Licensing Market Share by Type
        6.8.3 Middle East & Africa Brand Licensing Market Share by Application
        6.8.4 UAE
        6.8.5 Saudi Arabia
        6.8.6 South Africa
    6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Brand Licensing Players
    7.1 The Walt Disney Company
        7.1.1 Company Snapshot
        7.1.2 Product/Service Offered
        7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
    7.2 Meredith Corporation
    7.3 PVH Corp.
    7.4 Iconix Brand Group
    7.5 Authentic Brands Group
    7.6 Universal Brand Development
    7.7 Nickelodeon
    7.8 Major League Baseball
    7.9 IMG College (Collegiate Licensing Company)
    7.10 Sanrio
    7.11 Sequential Brands Group
    7.12 Westinghouse
    7.13 General Motors
    7.14 National Basketball Association
    7.15 Electrolux
    7.16 National Football League
    7.17 Warner Bros. Consumer Products
    7.18 The Pokémon Company
    7.19 Procter & Gamble
    7.20 Ferrari
    7.21 Ralph Lauren
    7.22 Mattel
    7.23 Ford Motor Company
    7.24 BBC Worldwide
    7.25 The Hershey Company
    7.26 Stanley Black & Decker
    7.27 PGA Tour
    7.28 National Hockey League
    7.29 Sunkist Growers
    7.30 WWE
Chapter 8 Upstream and Downstream Analysis of Brand Licensing
    8.1 Industrial Chain of Brand Licensing
    8.2 Upstream of Brand Licensing
    8.3 Downstream of Brand Licensing
Chapter 9 Development Trend of Brand Licensing (2023-2031)
    9.1 Global Brand Licensing Market Size (Sales and Revenue) Forecast (2023-2031)
    9.2 Global Brand Licensing Market Size and CAGR Forecast by Region (2023-2031)
    9.3 Global Brand Licensing Market Size and CAGR Forecast by Type (2023-2031)
    9.4 Global Brand Licensing Market Size and CAGR Forecast by Application (2023-2031)
    9.5 Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
    10.1 Research Methodology
    10.2 Data Sources
    10.3 Disclaimer
    10.4 Analysts Certification


List of Tables and Figures

    Figure Brand Licensing Example
    Figure Global Brand Licensing Revenue (Million $) Status and Outlook (2017-2031)
    Figure Global Brand Licensing Revenue (Million $) Comparison by Region (2017-2031)
    Figure Global Brand Licensing Revenue (Million $) Comparison by Type (2017-2031)
    Figure Global Brand Licensing Revenue (Million $) Comparison by Application (2017-2031)
    Figure Global Brand Licensing Revenue (Million $) Comparison by Sales Channel (2017-2031)
    Table Global Brand Licensing Sales by Player (2020-2022)
    Table Global Brand Licensing Sales Market Share by Player (2020-2022)
    Figure Global Brand Licensing Sales Market Share by Player in 2022
    Table Global Brand Licensing Revenue (Million $) by Player (2020-2022)
    Table Global Brand Licensing Revenue Market Share by Player (2020-2022)
    Figure Global Brand Licensing Revenue Market Share by Player in 2022
    Table Global Brand Licensing Average Price by Player (2020-2022)
    Figure Global Brand Licensing Average Price by Player in 2022
    Figure Global Brand Licensing Players Competition Situation – Top 5 Players’ Revenue Market Share in 2020
    Figure Global Brand Licensing Players Competition Trends – Top 5 Players’ Revenue Market Share in 2022
    Figure Example of Apparels
    Figure Global Apparels Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Toys
    Figure Global Toys Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Accessories
    Figure Global Accessories Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Home Decoration
    Figure Global Home Decoration Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Software/Video Games
    Figure Global Software/Video Games Revenue (Million $) and Growth Rate (2017-2022)
    Table Global Brand Licensing Sales by Type (2017-2022)
    Table Global Brand Licensing Sales Market Share by Type (2017-2022)
    Figure Global Brand Licensing Sales Market Share by Type in 2022
    Table Global Brand Licensing Revenue (Million $) by Type (2017-2022)
    Table Global Brand Licensing Revenue Market Share by Type (2017-2022)
    Figure Global Brand Licensing Revenue Market Share by Type in 2022
    Table Global Brand Licensing Average Price by Type (2017-2022)
    Figure Global Brand Licensing Average Price by Type in 2022
    Table Leading Players of Brand Licensing by Type in 2022
    Figure Example of Entertainment
    Figure Global Brand Licensing for Entertainment Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Corporate Trademarks/Brand
    Figure Global Brand Licensing for Corporate Trademarks/Brand Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Fashion
    Figure Global Brand Licensing for Fashion Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Sports
    Figure Global Brand Licensing for Sports Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Others
    Figure Global Brand Licensing for Others Revenue (Million $) and Growth Rate (2017-2022)
    Table Global Brand Licensing Sales by Application (2017-2022)
    Table Global Brand Licensing Sales Market Share by Application (2017-2022)
    Figure Global Brand Licensing Sales Market Share by Application in 2022
    Table Leading Consumers of Brand Licensing by Application in 2022
    Figure Example of Direct Channel
    Figure Global Brand Licensing for Direct Channel Revenue (Million $) and Growth Rate (2017-2022)
    Figure Example of Distribution Channel
    Figure Global Brand Licensing for Distribution Channel Revenue (Million $) and Growth Rate (2017-2022)
    Table Global Brand Licensing Revenue by Sales Channel (2017-2022)
    Table Global Brand Licensing Revenue Market Share by Sales Channel (2017-2022)
    Figure Global Brand Licensing Revenue Market Share by Sales Channel in 2022
    Table Leading Distributors/Dealers of Brand Licensing by Sales Channel in 2022
    Table Global Brand Licensing Market Size and CAGR by Region (2017-2031)
    Table Global Brand Licensing Sales by Region (2017-2022)
    Table Global Brand Licensing Sales Market Share by Region (2017-2022)
    Figure Global Brand Licensing Sales Market Share by Region in 2022
    Table Global Brand Licensing Revenue (Million $) by Region (2017-2022)
    Table Global Brand Licensing Revenue Market Share by Region (2017-2022)
    Figure Global Brand Licensing Revenue Market Share by Region in 2022
    Table North America Brand Licensing Sales by Country (2017-2022)
    Figure North America Brand Licensing Sales Market Share by Country (2017-2022)
    Table North America Brand Licensing Revenue by Country (2017-2022)
    Figure North America Brand Licensing Revenue Market Share by Country (2017-2022)
    Figure North America Brand Licensing Market Share by Type in 2022
    Figure North America Brand Licensing Market Share by Application in 2022
    Figure United States Brand Licensing Sales and Growth Rate (2017-2022)
    Figure United States Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Canada Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Canada Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Mexico Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Mexico Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Table Europe Brand Licensing Sales by Country (2017-2022)
    Figure Europe Brand Licensing Sales Market Share by Country (2017-2022)
    Table Europe Brand Licensing Revenue by Country (2017-2022)
    Figure Europe Brand Licensing Revenue Market Share by Country (2017-2022)
    Figure Europe Brand Licensing Market Share by Type in 2022
    Figure Europe Brand Licensing Market Share by Application in 2022
    Figure Germany Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Germany Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure UK Brand Licensing Sales and Growth Rate (2017-2022)
    Figure UK Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure France Brand Licensing Sales and Growth Rate (2017-2022)
    Figure France Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Italy Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Italy Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Russia Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Russia Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Spain Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Spain Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Table Asia-Pacific Brand Licensing Sales by Country (2017-2022)
    Figure Asia-Pacific Brand Licensing Sales Market Share by Country (2017-2022)
    Table Asia-Pacific Brand Licensing Revenue by Country (2017-2022)
    Figure Asia-Pacific Brand Licensing Revenue Market Share by Country (2017-2022)
    Figure Asia-Pacific Brand Licensing Market Share by Type in 2022
    Figure Asia-Pacific Brand Licensing Market Share by Application in 2022
    Figure China Brand Licensing Sales and Growth Rate (2017-2022)
    Figure China Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Japan Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Japan Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Korea Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Korea Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure India Brand Licensing Sales and Growth Rate (2017-2022)
    Figure India Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Southeast Asia Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Southeast Asia Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Australia Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Australia Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Table South America Brand Licensing Sales by Country (2017-2022)
    Figure South America Brand Licensing Sales Market Share by Country (2017-2022)
    Table South America Brand Licensing Revenue by Country (2017-2022)
    Figure South America Brand Licensing Revenue Market Share by Country (2017-2022)
    Figure South America Brand Licensing Market Share by Type in 2022
    Figure South America Brand Licensing Market Share by Application in 2022
    Figure Brazil Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Brazil Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Argentina Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Argentina Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Colombia Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Colombia Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Table Middle East & Africa Brand Licensing Sales by Country (2017-2022)
    Figure Middle East & Africa Brand Licensing Sales Market Share by Country (2017-2022)
    Table Middle East & Africa Brand Licensing Revenue by Country (2017-2022)
    Figure Middle East & Africa Brand Licensing Revenue Market Share by Country (2017-2022)
    Figure Middle East & Africa Brand Licensing Market Share by Type in 2022
    Figure Middle East & Africa Brand Licensing Market Share by Application in 2022
    Figure UAE Brand Licensing Sales and Growth Rate (2017-2022)
    Figure UAE Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure Saudi Arabia Brand Licensing Sales and Growth Rate (2017-2022)
    Figure Saudi Arabia Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Figure South Africa Brand Licensing Sales and Growth Rate (2017-2022)
    Figure South Africa Brand Licensing Revenue (Million $) and Growth Rate (2017-2022)
    Table Company Snapshot of The Walt Disney Company
    Table Brand Licensing Introduction of The Walt Disney Company
    Table Brand Licensing Sales, Price, Revenue, Gross Margin and Market Share of The Walt Disney Company (2020-2022)
    Table Industrial Chain of Brand Licensing
    Table Manufacturing Cost Structure of Brand Licensing
    Table General Manufacturing Process of Brand Licensing
    Table Leading Distributors/Dealers of Brand Licensing
    Table Leading Consumers of Brand Licensing
    Figure Global Brand Licensing Sales and Growth Rate Forecast (2023-2031)
    Figure Global Brand Licensing Revenue and Growth Rate Forecast (2023-2031)
    Table Global Brand Licensing Market Size and CAGR Forecast by Region (2023-2031)
    Table Global Brand Licensing Market Size and CAGR Forecast by Type (2023-2031)
    Table Global Brand Licensing Market Size and CAGR Forecast by Application (2023-2031)
    Table Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2023-2031)