baby care products market outlook
Rising product adoption in the emerging economies to accelerate baby care products market outlook over 2020-2026
The baby care products market is made up of
several baby care items for infants including baby powders, shampoos, body
lotions, massage oils, shower gels, baby wipes, and more. These personal care
products are designed to be gentle on baby skin and so they undergo several
clinical trials before reaching the shelves of the retail market.
The Baby
Care Products Market has been witnessing significant growth due to
increasing birth rates in both developed and developing countries across the
world. Besides, other factors including increasing consumer awareness of child hygiene,
high disposable income, and changing lifestyles in developing countries are
driving the baby care product market growth. In addition, the recent launches
of chemical-free products containing organic ingredients are some of the
hot-selling baby care items at the moment. Increasing penetration of
chemical-free baby care products is projected to stimulate the baby care
products market trends during 2020-2026.
Rapid urbanization and a growing middle-class population in some developing regions is driving the market even further.
Lifestyle changes, especially in developing countries, have encouraged the
adoption of convenience-oriented routines, making these items desirable and
driving industry growth during the forecast period. Also, increasing consumer awareness
of child health often advertised by government bodies and NGOs is driving
product sales. As a result, there is a growing demand for a variety of baby
cosmetics and toiletries, such as skin, hair care, and other products.
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Cosmetics and toiletries segment accounts
for a majority of global baby care products market share, as it includes a huge
range of products from skin, bath, and hair care items. Leading companies are
focused on developing enhanced products with improved technology in terms of
design, configuration, and performance.
The governments of emerging economies are
implementing baby care programs to raise awareness about the benefits of such
products. These factors are expected to have a positive impact on the baby care
product market outlook during the forecast timeline. The Asia-Pacific baby care
products market is projected to observe the fastest growth rate due to the high
adoption of baby care items owing to rapid urbanization and lifestyle changes
in recent years.
On the other hand, high manufacturing costs
due to numerous quality checks can pose challenges to the growth of the baby
care products industry. Manufacturers face several issues while meeting the
basic criteria that are expected to limit business expansion. However,
increased demand for safe and convenient products, including strollers and
child seats, in developed regions as a result of strict child safety
regulations is expected to have a positive impact on baby care products market
growth. North American region is expected to hold a significant revenue share
in the future.
Author Name : Report Hive Research